What’s Hot at ProFusion: Iden Ford

We mentioned our live studio demonstrations that will be happening all day on the show floor with the help of pro photographers, what we didn’t mention is who might be there, so without further ado…

Meet Iden Ford

Iden Ford, now a Canadian citizen, was born in New York City from parents who were both in the entertainment and television commercial advertising business. His work has been published in all of the major Toronto
Newspapers as well as Photoshop User Magazine, Light it Magazine, Lightroom Magazine and most recently the cover of Shimmy, a national Bellydance magazine in the U.S.

Iden studied photography at Ryerson, is based in Toronto, and is a member of the Cinematographers Guild of Canada, IA667, for stills photography with two Oscar Winners and one Canadian Screen Award winner to date in his portfolio.

When not working on a film set he specializes in dance, portrait and corporate photography.

Visit Iden’s website at www.idenfordphotography.com and his blog at http://idenford.blogspot.ca/


What’s Hot at ProFusion 2013: Douglas Sonders

Shooting a Music Video/Short Film 

Douglas Sonders World renowned Photographer

You’ve heard about still shooters making attempts at moving into filmmaking, but it’s not as easy as everyone thinks. Get a leg up on the competition. Learn to plan smart, shoot smart, and budget smart to create effective video projects.Discover how to offer additional value to your pre-existing still photography clients and why this is important to you



Sonders was named one of Washington D.C.’s most influential people under 40 by Washington Life Magazine, and named one of D.C.’s top 25 creatives of 2010.


The Power of Marketing your Personal Brand June 18 | 3:00PM – 6:00PM | $49 Shooting a Music Video
JUNE 19 | 11:30 – 2:30pm | $49
Intro to Phase One IQ2 Cameras & Software
JUNE 18 | 9:15 – 10:45am | FREE
Intro to Phase One IQ2 Cameras & Software
JUNE 19 | 9:15 – 10:45am | FREE


What’s Hot at ProFusion 2013: Benjamin Von Wong

Insights in to Von Wong’s Post-Production

Von Wong takes things on a more technical perspective. Not only will he talk about the equipment that he uses and brings with him when he travels, he will break down the lighting, composition and photoshop layers in some of his most iconic shots. Finally, he takes you through a rapid summary of his post-production workflow.


  • Gear breakdown: which lenses, body, lighting equipment – when and why
  • Workflow breakdown – Software used : Adobe’s Creative Cloud & Nik Color Efex
  • Shooting for post-production: when to fix things, when to ignore them.

Benjamin Von Wong creates conceptual photographs which originate from a fantastical, original, epic, surreal and unique universe.  Check out this video of Ben Working

Finding your Inspiration and Motivation
JUNE 18 | 11:30am – 2:30pm | $49
Insights in to Von Wong’s Post-Production
JUNE 19 | 3 – 6pm | $49

© Benjamin Von Wong

What’s Hot for ProFusion 2013: Live Shooting Theatre

This is a great opportunity for you to interact with a professional photographer using incredible gear on showcase at ProFusion 2013. It’s a complete shooting studio on the ProFusion expo floor and you’ll be able to see the equipment in action as pro photographers demonstrate product from a vast selection of our vendors.

Be sure to drop by and check out this dynamic and exciting exhibit at ProFusion 2013!

Meet our Presenters: Michael Nunan

With his work for CTV and its various specialty services including Discovery Channel Canada, TSN, and MTV Canada, Michael has enjoyed supervisory and mixing duties on more than 80 feature documentaries and over 700 episodic programs in the past 16 years. His mixes have garnered him two Gemini nominations for Best Sound and three Gemini citations. In addition to his Post Production role, he is actively involved in the planning and execution of the audio component of high profile live events like the Olympic Games, the Juno Awards and the World Junior Hockey Championships. Michael is the Post Sound Supervisor for Bellmedia and is part-time Faculty at Seneca College.

Good Sound: The Easiest Way to Make Pictures Look Better!

An exciting information-packed seminar on delivering the best sound quality. Topics include: selecting the right microphone for your application, using multiple wireless systems in the same location, monitoring and mixing, post-production techniques, workflow, and more.

Tuesday, June 18 | 3 – 6 pm >> Read more & register

Meet our Presenters: Ben Von Wong

Meet Benjamin Von Wong


In 2008, at the age of 21, after studying Mining Engineering at McGill University, Ben struck gold. While pursuing a work term in Nevada, he purchased a cheap camera and taught himself how to shoot. By tapping into his other passions – painting, music and dance, and his education as an engineer – Benjamin Von Wong quickly began to create a phenomenal portfolio of photographs. Recently, while touring Europe, Benjamin collaborated with a variety of artists, including pyrotechnicians, underwater film crews and paraplegic Olympic athletes.


Finding your Inspiration and Motivation

In this two-part seminar, Von Wong speaks to the aspiring photographer about how he gathers the resources to put together his epic photo shoots, involving fire, water, and the occasional medieval army.

Tuesday, June 18  | 11:30am – 2:30pm >>> Read more & register


Insights in to Von Wong’s Post-Production

In this, the second half of the seminar, Von Wong gets more technical. He gets into equipment use, lighting composition, and addresses post-production workflow.

Wednesday, June 19 | 3pm-6pm >>> Read more & register


ProFusion 2013 Twitter Contest: Retweet to win!

We’re so excited about ProFusion 2013 that we’ve decided to give away some prizes to our social media followers! Be prepared for one great prize a week starting June 8 and leading up to the show.  In addition, we’ll give away prizes AT the show to people using our #ProFusionExpo hashtag during the event.

In June we’ll be giving one lucky follower a 1 TB G-Drive Mobile, courtesy of G-Technology.
And it’s super-simple to enter – here’s how!

  • Follow ProFusion Expo & Vistek on Twitter
    (If you’re already following no need to unfollow and refollow – in fact, doing so repeatedly will get you blocked and banned from the contest
  • Tweet the following message:

    Enter to win a 1 TB @gtechbyhitachi G-Drive Mini from @profusionexpo & Vistek. Please RT. Info Here: http://bit.ly/12JI10m

There is no advantage to tweeting more than once. There is also no penalty for tweeting more than once, but you won’t have any better chance of winning and you may anger your own Twitter followers if you decide to bombard them with a barrage of identical tweets.
If you need to use a different link to direct folks to our contest page, that’s fine. As long as people end up on this page – that’s all that matters. The rest of the Tweet, however, must be the same as what we’ve posted above.

As with any contest, there have to be rules… so here are ours:

  1. No purchase necessary to enter or win.
  2. You must be 18 years or older to enter
  3. You must be following ProFusion Expo & Vistek on Twitter
  4. You must send out the above tweet EXACTLY as it appears (the only exception being the link.) A failure to do so will result in disqualification.
  5. The prize will be awarded June 14, 2013 by ProFusionExpo via Twitter and on the ProFusion and Vistek Blogs.
  6. Open to Canadian residents only
  7. Anyone found to be using multiple Twitter accounts to enter will be ineligible. In fact, if users make lots of Twitter accounts in order to enter a contest more than once, they’re likely to get all of their accounts suspended… so why risk it?
  8. Vistek will keep a record of each tweet in a database and then a random number generator picks the winner and the winner will be required to answer a skill testing question. Due to the volume of requests we receive, we cannot and will not answer ANY questions about the contest on Twitter or via e-mail. The information you need is all right here.

Meet our Presenters: Bentley Miller

Bentley Miller

Bentley has designed the lighting for just about every type of project, including features, commercials, live to air events, music videos, concerts, and documentaries.  His passion is image making whatever the medium, be it film or digital based media. He began his image-making career as a lighting director with an avant-garde television station soon after graduating from university with a degree in television production. Today, he continues the pursuit of excellence exemplified by his past work. He is currently working on a range of diverse projects in film and digital based media.

At Profusion he will show you which LED production tools can help you improve the look of your productions and show you how to craft images that create a style that is all your own.


LEDs in the REEL World

LEDs are quickly becoming a primary source of lighting in the video production environment. Under Bentley’s expert direction, you will learn how to utilize LEDs and how to integrate them into your production tool kit.

Tuesday, June 18 | 11:30am – 2:30pm >>> Read more & Register

Meet our Presenters: Sarah Moffat

Meet Sarah Moffat


Sarah’s interest and proficiency in imagery takes in the full gamut: from motion picture, and video, to still photography, digital and underwater film. Like her varied interests, Sarah has worked on movie sets, headed documentary teams, live broadcasts, and she’s also an acclaimed life and landscape photographer. At ProFusion, Sarah will focus on cinematography, and what tools to use when shooting fiction or documentary indie projects.


Cinematography Choices for Indy Projects

Sarah will address a plethora of questions regarding indie projects, such as: “What camera should I shoot with?”, “How can I create something professional looking without a budget for gear?”, “What is the best picture profile to shoot with and why?” and “ How do I manage all the data?” Sarah will also conduct a 30-minute walkabout of the show floor to introduce you to some of

Tuesday, June 18 | 11:30am – 2:30pm >>> Read more & Register


BIRDS – Music Video for Stephen Hummel from Sarah Thomas Moffat, Assoc CSC on Vimeo.

Meet our Presenters: Sam Sciarrino

Meet Sam Sciarrino

Known for his unique approach to Wedding & Portrait photography, Sam Sciarrino is an internationally known Master Photographer. He is also the owner of Toronto’s renowned Horvath Photography. This is your chance to listen to a world famous, award-winning Master photographer and learn how to set yourself apart from the competition.



Contemporary Bridal Portraits

In this seminar, you will acquire practical techniques to support and enhance your current style or explore a new one. Wide-angle dynamics will be introduced to create images with multiple layers of interest, compositional lead in lines and contemporary air. The subject of emotion and sensitivity will also be explored more deeply through Sam’s soft touch glamour style. Discussions and a hands-on approach will deal both with various indoor and outdoor lighting situations and composition fundamentals.

June 19 | 9:45AM – 12:45PM>>> Read more & register

 Sponsored by Nikon


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